Animal Evolution
Mountain Warehouse took over the legendary surf brand animal when it went into administration back in 2020. I have been solely responsible for the POS rebrand as animal moves from It’s heritage surf brand into more of a lifestyle brand internally known as animal evolution.
Our first store to be the new evolution was Cheshire Oaks, the POS had to stand out from the main Mountain Warehouse brand and have a fresh new look that was more aimed at a younger audience.
OUR LINEN COLLECTION
One of the first ones I worked on was our line collection, we wanted to make the POS stand out and be more aspirational, always putting the customer first, with clean easy to read and understand POS.
OUR down COLLECTION
We grew our collection POS with the introduction of our down collection, showcasing techdown for the first time within animal.
We also introduced the promo for both men's and women’s.
Animal Black Friday 2025
Set for black Friday 2025 we wanted to elevate the design to be more in line with the new animal evolution brand.
I created the POS using Blender a 3-D program, my aim elevate Black Friday and up to 60% off in an effective but simple way.
Ski and beach shop
Animals seasonal shops include ski and beach.
We started it off small with the beach shop collection, then we created the ski shop which focused more on the technical aspects of our products using what we had learnt from “our collection” POS.
Animal navigation POS
Animal has two types of navigational POS. The first is navigational copy with Lifestyle imagery. This is primarily used at our second evolution store in Bridge end.
The second type of navigational POS is purely just copy, this was one of the very first pieces of POS I designed for animal evolution, it has proven to be a foundation on which the new design language has grown from. Used in our other evolution stores and Mountain Warehouse stores that have an animal section.
Animal sale
As animal was moving away from its surf heritage it was also time to update the sale. POS, my aim was to make sale stand out in the fund but bold way.
Animal price pointed POS
The 2 for £35 T-Shirts was one of the first redesigned POS to use the lime green colour.
